Icon Insurance specialises in insurance policies for smaller and growing businesses: cover for the home office, small office-based business insurance, Professional Indemnity cover (including SecurITy for IT professionals) and Lawsuit legal expenses cover. Our products and services are available on-line and/or off-line to businesses and residents of the United Kingdom

What have you learned?

What don't you like about your business? What do you like about it? Make a list.

Then identify the lessons you've learned running your business and try to group them. What are the patterns telling you? For example, it could be that you have over-demanding customers. They expect you to be around 24/7 and to drop everything and jump when they say.

Now consider the real reason for this. It is not because these are all difficult people. It is not because you always 'pick 'em'. However, reason may lie at your door. People may be behaving like this because you let them. After all, you can always say 'No.' So it could be that you need some assertiveness training.

What drives you?

This is about you and only you. You need to know what you want and, equally important, do not want, from life. Material possessions and money, even status, are not what you are about.