Icon Insurance specialises in insurance policies for smaller and growing businesses: cover for the home office, small office-based business insurance, Professional Indemnity cover (including SecurITy for IT professionals) and Lawsuit legal expenses cover. Our products and services are available on-line and/or off-line to businesses and residents of the United Kingdom

What do you want from your business?

Is your business there to make you rich? Allow you to live a certain lifestyle? Something to do between jobs? The beginnings of an empire? Something you want to build up and sell?

Deciding what you ultimately want from your business in the future will shape the thinking behind what you do next.

Create a vision

Next you need a vision for your business. This will help you drive it forward.

It's actually quite easy. Just write down what your business will look like at some point in the future. Start by imagining yourself arriving at your office in five years and describe what you see.

What cars do you see in the car park? What do you drive? What does the building look like? How are you greeted as you enter and who by? What kinds of people do you have... and customers? How do people behave towards you... each other... your suppliers... your clients? What is the ethos that binds you all together? What are your people selling? How? How are you rewarding them?